Photo credit: Heldge Pedersen
MIR’s Early Days: Our Travel Company’s Transformation After the Fall of the Soviet Union
Our company, MIR Corporation, has celebrated over 30 memorable years of travel beyond anything we could have imagined back when we first organized and led citizen exchanges, including a group of volleyball players to the U.S.S.R. After those initial successes in the mid-1980s, it seemed natural to turn our passion for travel into a business where we could share the Soviet Union with other intrepid travelers. Yet, there was a point when we weren’t sure MIR would last more than five years, back in the U.S.S.R. days of 1991 when the Soviet Union was turned on its head.
The Soviet Union’s Five-Year Plan
It’s ironic to think that the Soviet Union was built on a command economy of five-year plans, from highly structured industrialization to collective farming. And yet, I believe more change and transformation took place – most of it unplanned – in the five years from when MIR began in 1986 to the fall of the U.S.S.R. in 1991 than in all the years since the Soviet Union was created in 1922. These Soviet stamps and their subjects – Lenin, hammer and sickle, exhortations to the Motherland – reflect some of that history.
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MIR’s Mission: Citizen Exchanges
Our travel business was made up mostly of citizen exchanges between Americans and Soviets, from doctors, lawyers, agricultural experts and athletes to alpinists, clowns, and police officers.
In these citizen exchanges, we arranged multi-city tours which spanned the territory of the U.S.S.R., with opportunities for participants to have deep round-table discussions with their professional counterparts. The meaningful and intense dialogue often resulted in friendships forged and lasting professional and personal connections. It was challenging and hard work, but we felt we were closing the gap between the U.S. and U.S.S.R., opening people’s minds up to viewing their professional counterparts as real people – personal friends, not enemies – and the Soviet Union as a richly complex and history-laden country – not the “Evil Empire.”
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MIR’s Next Step
When the Soviet Union collapsed in 1991, we faced a watershed moment of whether to continue our five-year-old business or throw in the towel. After the 1991 coup, many of the organizations we worked with – on both sides – either shut down or stopped participating in citizen exchanges. Seemingly overnight, almost all of our travel business – mostly consisting of these meaningful, pioneering U.S.-Soviet citizen exchanges – vanished. We were faced with a fateful decision: Should MIR call it quits?
After much reflection, we chose to retool and move forward.
On the Road, 30+ Years
I don’t think anyone – not even us – could have predicted that the Soviet Union would collapse and become 15 countries in such a short time, but it happened. We decided to focus on bringing travelers to these new countries, each one steeped in its own culture, language, history, and traditions. As it turned out, the fall of the Soviet Union created pioneering opportunities to visit these places with a different perspective than when each was a Soviet Socialist Republic of the U.S.S.R.
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I am deeply humbled by all that has taken place at MIR in these 30+ years since we began to plan that early U.S.-Soviet citizen exchange in 1986, focused on my life-long passion of volleyball. MIR has exceeded all my expectations of what I thought possible back then, back in the U.S.S.R. and its chilly Cold War days.
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We’ve expanded from one country, the Soviet Union, to 35 at the crossroads of Europe and Asia. MIR makes it possible to see places in this world that may otherwise seem difficult, remote, and unreachable. Our travelers tell us that MIR tours and custom journeys make them feel more connected and engaged with the places they see and the people they meet – and often befriend – along the way.
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MIR’s Next 30 Years
MIR’s name has dual meaning: both “world” and “peace” in Russian. It’s a name that continues to resonate in all that we do. Travel promotes peace through deeper understanding not only of our geographic, cultural, and linguistic differences, but of our similarities as well.
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Do I wish I could go back to the U.S.S.R. and those 1980s early days of Cold War travel? They are great memories with enduring nostalgia, but I prefer to look forward to the future and all that lies ahead in the next three decades for me, for MIR, and for MIR’s intrepid travelers.
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